Youth Apparel from the 90's

Thierry Le Gouès, the legendary French photographer, emerges from a decades-long absence with a powerHouse compendium showcasing his iconic fashion and editorial work from the 90s, a decade that has recently experienced a nostalgic millennial resurgence. Le Gouès, one of the top innovative fashion photographers of the nineties, created some of the era's hottest fashion looks, shooting with a level of experimentation and innovation that propelled him to stardom within the European Condé Nast and Fairchild fashion bibles, such as Vogue, Marie Claire, Elle, and Harper's Bazaar, as well as in the US editions and genre-bending shoots for the UK frontrunners, i-D and The Face, and the downtown chroniclers Detour and Flaunt.

These pictorials, defined by their textured pages, have not only stood the test of time but are also experiencing a newfound appreciation, with the clothing (when present) and images appearing as fresh as if they were shot only yesterday. The compilation, set for release in July 2023, coincides with the resurgence of 90s fashion, both in terms of the clothing and the iconic supermodels who graced the pages of these publications.

The legendary photographer's work has been praised by various media outlets, with CNN STYLE describing his "intimate photos" as a "love letter" to the "90s supermodel era," and DAZED highlighting how the book "chronicles the glittering era of the supermodel and fashion's (literally) golden age." From Carla Bruni to Naomi Campbell, and from grunge to glamour, Le Gouès' lens captured the essence of the decade, traversing the fashion landscape from Italy to India.

Le Gouès was also a pioneer in featuring models of African heritage and ethnicity exclusively, with the success of his first book, "Soul" (powerHouse Books, 1997), which featured Black models posed strikingly, nude, with skin paint treatment, leading to a multi-year international campaign for Nike and featuring top American athletes. His later projects, "Popular" and "Havana Boxing Club" (both powerHouse Books), which explored Cuban street fashion and sports culture, also influenced subsequent campaigns and editorials.

The photographer's work for renowned brands such as Alexander McQueen, Armani, Bottega, Cartier, Fendi, Gucci, Hermés, Moschino, Paco Rabanne, Pierre Cardin, and Ralph Lauren, is widely recognized for its innovation and impact on the fashion industry. As the world eagerly awaits the release of Le Gouès' new book, it is evident that his legacy as one of the most influential fashion photographers of the 90s will continue to inspire and captivate audiences for years to come.

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