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Moschino
Luca Stoppini, the art director of the Italian edition of "Vogue," designed this book, which presents the original, multicoloured, extravagant, and transgressive fashion universe of Moschino using a decade of scintillating and often provocative shop windows. From the ideal woman (Violeta, 1990; Old? New?, 1991) to the vamp (Stop the Fashion System!, 1990; Halloween, 1991); from the theme of world peace (Nobel peace prize?, 1990; No War!, 1998) to a love for animals (I_animals, 1994) and a defence of nature (Love Nature and Nature_you, 1993); from respect for the environment (Ecouture!, 1994) to the battle against AIDS (Smile!, 1992; Safe Sex, 1994) and against social, cultural, and inter-racial discrimination (Nord _ Sud, 1994; Love, Peace and...Mix Appeal, 1997), this book captures the essence of Moschino's captivating and unconventional fashion universe.
In March 1989, Moschino opened its first boutique in Via Sant'Andrea in Milan, which provided Franco Moschino with another formidable means of communication: the shop window. The shop window was the natural continuum of the shop, but also new surroundings to be dressed, the stage for regular mise-en-scène, another chance for direct contact with the public, an ideal point of observation, and a strong means of communication. It could be used to launch messages, moods, and opinions, moving-- as in a game of chess-- the pawns of his transgressive imagery and revealing his philosophy of style in an autonomous and alternative manner.
product information:
| Attribute | Value | ||||
|---|---|---|---|---|---|
| publisher | Skira; First Edition (November 17, 2001) | ||||
| language | English | ||||
| hardcover | 328 pages | ||||
| isbn_10 | 8881189089 | ||||
| isbn_13 | 978-8881189083 | ||||
| item_weight | 4.9 pounds | ||||
| dimensions | 11.1 x 1.7 x 12.6 inches | ||||
| best_sellers_rank | #5,430,533 in Books (See Top 100 in Books) #2,234 in Fashion Photography (Books) #9,054 in Fashion Design #193,583 in Crafts & Hobbies (Books) | ||||
| customer_reviews |
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